Business Intelligence

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The advice we often give to clients is that media activations cannot focus solely on a company’s achievements, but should build these achievements into a position about a current issue or debate taking place within the sector in which it operates.

Therefore, to assist our clients in staying informed about relevant issues, people and news happening around their business we offer the following services:

What we do.

Business intelligence

Insight Reports

Being aware of what it is taking place in your industry and what is driving the headlines helps ensure that you understand who you should communicate to and what needs to be communicated.  More importantly, it helps you identify any critical risks that may impact your business or opportunities that enhance your reputation.
The Press Office offers clients a range of Insight Reports.  These can be done on a weekly, bi-weekly or monthly basis.

Research

Thorough and informative research takes time and time is a precious commodity in today’s fast paced business environment.
Whether you are doing a presentation, compiling a board report or pitching for new business, The Press Office offers clients a research service but with the key differentiator of the research being interpreted for your needs.  Critically, it asks what the research means for your business. And what should you consider doing about it.

Third-party influencers

Often an organisation is unable to speak on an issue taking place in the media, although it may have very real repercussions on its operations.  In these instances, independent third party influencers prove invaluable.  They have the ability to add legitimacy to your cause and more often than not have a far better impact on influencing critical stakeholders.
Knowledge about who the commentators in your industry are, who are the individuals who are influencing decision makers such as business leaders, policy makers and government can prove to be critical when building and enhancing an organisations reputation but more importantly when protecting it.
The Press Office provides clients with a comprehensive service that keeps track and monitors third party influencers.  This can be done as a once-off project or as a monthly monitoring service.